Tourists in Laos wanted to ensure the handicrafts they buy are locally handmade, as an increasing number of factory-made goods from Thailand, Vietnam, and China had invaded the town.įast-forward to 2009, when Emi and Cleménce Pabion, a Frenchwoman working in development, decided to establish a social enterprise based on Lao handicrafts, and they needed a name. “Where is it from?” tourists at the Luang Prabang Night Market would ask Emi Weir more than 10 years ago, when she was in the travel business.
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